Chapter 7

Discrete Choice Analysis

7.1   Introduction

7.2   Chocolate Example

7.3   Model and Estimation

7.4   Travel Example

7.5   Other Applications

7.6   Ranked Data

7.7   More Advanced Models with PROC MDC


7.1 Introduction

In economics and marketing research, discrete choice analysis has become a popular approach to the study of consumer choice. Although the method is not well known in sociology or political science, it ought to be. There are many potential applications of this methodology that have been overlooked because of ignorance of the available tools.

In discrete choice problems, people choose from among a set of options that are available to them—political candidates for example—and the aim is to discover what variables affect ...

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