Chapter 7
Discrete Choice Analysis
7.7 More Advanced Models with PROC MDC
7.1 Introduction
In economics and marketing research, discrete choice analysis has become a popular approach to the study of consumer choice. Although the method is not well known in sociology or political science, it ought to be. There are many potential applications of this methodology that have been overlooked because of ignorance of the available tools.
In discrete choice problems, people choose from among a set of options that are available to them—political candidates for example—and the aim is to discover what variables affect ...
Get Logistic Regression Using SAS, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
