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Logistics and Supply Chain Management, 4th Edition
book

Logistics and Supply Chain Management, 4th Edition

by Prof. Martin Christopher
September 2010
Intermediate to advanced
288 pages
10h 16m
English
Pearson Business
Content preview from Logistics and Supply Chain Management, 4th Edition
LOGISTIC S & SUPPLY CHAIN MANAGEMENT
42
to ‘match’ respondents across as many dimensions as possible. Thus if two
respondents completed the step 2 trade-off analysis in a similar way their impor-
tance scores on the various service dimensions would be similar and hence the
cluster analysis would assign them to the same group.
One study in an industrial market suggested that the traditional way of seg-
menting customers according to ‘Standard Industrial Classification’ (SIC) had
little relevance to purchasing behaviour. The classic categorisation of custom-
ers according to industry sector did not correlate with the ...
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Publisher Resources

ISBN: 9780273731139