We have several times in previous chapters suggested that rather than refer to
supply chains we should talk instead about networks. The idea of a chain suggests
a series of linear one-to-one relationships whereas the reality is that the focal firm
lies at the centre of a complex web of interconnected and interrelated yet inde-
pendent entities.
Partly as a result of outsourcing activities that previously were performed in-
house combined with the trend to offshore manufacturing, many companies have
found that they have added to the complexity of their operations because the
degree of interdependency across the network has increas ...
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