Logistics and Supply Chain Management, 4th Edition

MANAGING THE GLO B A L PI P E L INE

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At the outset it is important that we define the global business and recognise its

distinctiveness from an international or a multinational business. A global business

is one that does more than simply export. The global business will typically source

its materials and components in more than one country. Similarly it will often have

multiple assembly or manufacturing locations geographically dispersed. It will subse-

quently market its products worldwide. A classic example is provided by Nike – the

US-based sportswear company. The company outsources virtually 100 per cent of

its shoe production, for example, only retaining in-house manufacturing in the US of

a few key components of its patented Ni ...