MANAGING THE GLO B A L PI P E L INE
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Much has been learned in the last 20 years or so about the opportunities for
cost and service enhancement through better management of logistics at a
national level. Now organisations are faced with applying those lessons on a much
broader stage. As international competition becomes more intense and as national
barriers to trade gradually reduce, the era of the global business has arrived.
Increasingly the difference between success and failure in the global marketplace
will be determined not by the sophistication of product technology or even of mar-
keting communications, but rather by the way in which we manage and control the
global logistics pipeline.
The future of global ...