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Beyond the carbon footprint
Whilst there is an understandable concern that the supply chain’s carbon footprint
should be minimised, it must also be recognised that supply chain decisions have
a wider impact on resources generally. Rather than limiting the focus of attention to
reducing greenhouse gas emissions, it is important to recognise the effect of eco-
nomic activity on the use of scarce resources across the value chain as a whole.
Decisions that are taken at every stage in a company’s value chain can have sig-
nificant implications for resource requirements and for the wider environment.
Figure 13.2 highlights some of the potential linkages.
Because so many natural resources are being depleted at an increasing rate, it
is important that businesses understand these linkages. Some examples of the
resource implications of supply chain decisions are described below.
Design
We have previously argued that the supply chain ‘starts on the drawing board’,
meaning that decisions that are taken regarding the design of the product can
have a significant impact across the supply chain. This is particularly true when
considering the supply chain’s ‘resource footprint’. More and more companies
are actively seeking to reduce the amount of packaging material that is used, for
example, but there can be other, less obvious ways to improve resource sustaina-
bility. If those managers responsible for new product development are not aware of
the resource implications of their design decisions, this may lead to the launch of
products with a bigger than desirable resource footprint. For example, many high-
tech products rely for their functionality on scarce materials such as the so-called
‘rare earth metals’ (e.g. dysprosium and neodymium) whose future availability may
increasingly be limited.
• The choice
of materials
for both the
product
and the
packaging
• The physical
characteristics
of the
product
• Focus on
opportunities
for reuse
and recycling
Design
• Location of
suppliers can
impact
differentially
on a resource
footprint
•
Environmental
implications
of supply
source, e.g.
‘food miles’
• Society and
ethical issues
Source
• Improve
energy
efficiency
• Reducing
waste,
rework and
scrappage
• Reduce/
eliminate
pollution and
emissions
Make
• Optimise
network
configuration
• Minimise
transport
intensity
• Reconsider
transport
modes
Deliver
• Develop
‘reverse
logistics’
capabilities
• Manage
product end
of-life
• Create
‘closed-loop’
supply chains
Return
Figure 13.2 Supply chain decisions impact the resource footprint
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