Logistics and Supply Chain Management, 4th Edition

OVERCOMING THE BARRIERS TO S U PPLY CH A I N INTE G R ATION

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that flows from the marketplace at one end of the pipeline to supply points at the

other will increasingly shape the organisation – not the other way round.

Such a change will be accelerated by the trend, commented upon earlier in this

book, for companies to focus on what might be termed ‘core competencies’ and

to outsource everything else. In other words, the business of tomorrow will most

likely only perform those activities in the value chain where they believe they have

a differential advantage, and all other activities will be performed by partners,

co-makers and logistics service providers. In cases such as this the need for co-

ordination of information and ...