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Logistics Design for Distribution Channels: To Create Time and Space Utilities of Product to the Customer
After reading the chapter, the students should be able to understand:
- Structure of the distribution channel
- Logistical requirement of the distribution channel
- Role of logistics in the distribution channel
- Logistical program variants for different channel partners
The choice of channel structure is of critical importance as it has a deep impact on customer satisfaction and logistical cost. However, exploiting a new distribution channel typically requires significant flexibility in the logistical capability of supply chain to take care ...
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