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Managing the global pipeline
- The trend towards globalisation in the supply chain
- Gaining visibility in the global pipeline
- Financing global supply chains
- Organising for global logistics
- Thinking global, acting local
- The future of global sourcing
Global brands and companies now dominate most markets. There has been a steady trend towards the worldwide marketing of products under a common brand umbrella – whether it be Coca-Cola or Marlborough, IBM or Toyota. At the same time the global company has revised its previously localised focus, manufacturing and marketing its products in individual countries, and now instead will typically source on a worldwide basis for global production and distribution.
The logic of the global company is ...
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