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Logo Design Love, Annotated and Expanded Edition, Second Edition
book

Logo Design Love, Annotated and Expanded Edition, Second Edition

by David Airey
August 2014
Beginner to intermediate content levelBeginner to intermediate
240 pages
4h 52m
English
Peachpit Press
Content preview from Logo Design Love, Annotated and Expanded Edition, Second Edition

Chapter one. We’re surrounded

Logos bombard us. Think clothes labels, running shoes, TVs, and computers. From the moment we wake to the moment we sleep, they’re an ever-present part of our daily routine.

The average American sees 16,000 advertisements, logos, and labels in a day, said Dharma Singh Khalsa, M.D., in his book Brain Longevity.1

1 Dharma Singh Khalsa, M.D. with Cameron Stauth. Brain Longevity: The Breakthrough Medical Program That Improves Your Mind and Memory. (New York: Grand Central Publishing, 1999.)

Don’t believe it?

To illustrate the constant presence of logos in our lives, I spent the first few minutes of a typical working day photographing logos on the products I interact with, beginning with my morning alarm.

As I reach ...

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Publisher Resources

ISBN: 9780133812589Purchase book