Chapter one. We’re surrounded
Logos bombard us. Think clothes labels, running shoes, TVs, and computers. From the moment we wake to the moment we sleep, they’re an ever-present part of our daily routine.
The average American sees 16,000 advertisements, logos, and labels in a day, said Dharma Singh Khalsa, M.D., in his book Brain Longevity.1
1 Dharma Singh Khalsa, M.D. with Cameron Stauth. Brain Longevity: The Breakthrough Medical Program That Improves Your Mind and Memory. (New York: Grand Central Publishing, 1999.)
Don’t believe it?
To illustrate the constant presence of logos in our lives, I spent the first few minutes of a typical working day photographing logos on the products I interact with, beginning with my morning alarm.
As I reach ...