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Logo Design Love, Annotated and Expanded Edition, Second Edition by David Airey

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Chapter One. We’re surrounded

Logos bombard us. Think clothes labels, running shoes, TVs, and computers. From the moment we wake to the moment we sleep, they’re an ever-present part of our daily routine.

The average American sees 16,000 advertisements, logos, and labels in a day, said Dharma Singh Khalsa, M.D., in his book Brain Longevity.1

1 Dharma Singh Khalsa, M.D. with Cameron Stauth. Brain Longevity: The Breakthrough Medical Program That Improves Your Mind and Memory. (New York: Grand Central Publishing, 1999.)

Don’t believe it?

To illustrate the constant presence of logos in our lives, I spent the first few minutes of a typical working day photographing logos on the products I interact with, beginning with my morning alarm.

As I reach ...

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