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Logo Design Love, Annotated and Expanded Edition, Second Edition
book

Logo Design Love, Annotated and Expanded Edition, Second Edition

by David Airey
August 2014
Beginner to intermediate content levelBeginner to intermediate
240 pages
4h 52m
English
Peachpit Press
Content preview from Logo Design Love, Annotated and Expanded Edition, Second Edition

Chapter three. Elements of iconic design

Anyone can design a logo, but not everyone can design the right logo. A successful design may meet the goals set in your design brief, but a truly enviable iconic design will also be simple, relevant, enduring, distinctive, memorable, and adaptable.

This many requirements might seem like a tall order, and it is. But remember, you have to know the rules in any creative endeavor before you can successfully break them. A Michelin-star chef doesn’t just pluck ingredients from thin air. She takes a tried-and-tested recipe and adapts it to create her signature dish. This also applies to creating a company’s visual identity. The basic elements of iconic identities are the ingredients in our recipe, so let’s take ...

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Publisher Resources

ISBN: 9780133812589Purchase book