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Logo Design Love, Annotated and Expanded Edition, Second Edition by David Airey

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Chapter Nine. Staying motivated

Design inspiration is a bit of a cliché. I’m asked time and again where I find the inspiration to do my job, or how I stay inspired, but what we do, as designers, doesn’t need inspiration in the true sense of the word. The ability to successfully complete project after project comes from study, practice, and experience, as well as following a clearly defined set of steps—steps we’ve looked at in the preceeding chapters.

However, motivation, not inspiration, can sometimes be an issue. You’d be naive to think that your motivation won’t wane at some point during a long career in design. A seemingly never-ending project; overly harsh criticism from your peers; the discovery that, after weeks of work, your favorite ...

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