August 2014
Beginner to intermediate
240 pages
4h 52m
English
We’ve covered a lot of ground up to this point. Although writing about the design process and all its intricacies could amount to many more books of a similar size, let alone one, by now you should have a good grasp of what’s required to go out and create your own iconic brand identities.
This penultimate chapter of the book provides a refresher for those looking for a brief roundup. Here you’ll find a rundown of 31 tips, and while many of them have been discussed in more detail in previous chapters, there are a few noted for the first time.
From the beginning of any design project, you need to ask your client questions. Lots of them. You need to have a comprehensive understanding ...