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Logo Design Love, Annotated and Expanded Edition, Second Edition by David Airey

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Chapter Eleven. 31 practical logo design tips

We’ve covered a lot of ground up to this point. Although writing about the design process and all its intricacies could amount to many more books of a similar size, let alone one, by now you should have a good grasp of what’s required to go out and create your own iconic brand identities.

This penultimate chapter of the book provides a refresher for those looking for a brief roundup. Here you’ll find a rundown of 31 tips, and while many of them have been discussed in more detail in previous chapters, there are a few noted for the first time.

1. Interview your client

From the beginning of any design project, you need to ask your client questions. Lots of them. You need to have a comprehensive understanding ...

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