Chapter One: No escape! (33 logos in 33 minutes)

Logos bombard us. Think clothes labels, running shoes, TVs, and computers. From the moment we wake to the moment we sleep, they’re an ever-present part of our daily routine.



The average American sees 16,000 advertisements, logos, and labels in a day, said Dharma Singh Khalsa, M.D., in his book Brain Longevity.1

1 Dharma Singh Khalsa, M.D. with Cameron Stauth. Brain Longevity: The Breakthrough Medical Program That Improves Your Mind and Memory. (New York, NY: Grand Central Publishing, 1999).

Don’t believe it?

To illustrate the constant presence of logos in our lives, I decided to spend the ...

Get Logo Design Love: A Guide to Creating Iconic Brand Identities now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.