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Logo Design Love: A Guide to Creating Iconic Brand Identities by David Airey

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Chapter Nine: Staying motivated

Design inspiration is a bit of a cliché. I’m asked time and again where I find the inspiration to do my job, or how I stay inspired, but it’s important to remember that what we do, as designers, doesn’t need inspiration in the true sense of the word. The ability to successfully complete the identity design process comes from the result of years of study, practice, and experience, as well as following a clearly defined set of steps—steps that have been detailed in the preceeding chapters.

However, motivation, not inspiration, can sometimes be an issue. You’d be naive to think that at some point during a long career in design, your motivation won’t wane. A seemingly never-ending project; overly harsh criticism from ...

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