What Is a Logo?

Logo: a distinctive symbol of a company, object, publication, person service, or idea.

This seems like an easy question. A logo is a mark on the bottom of the television screen, the top of a cereal box, or the side of a letterhead. Unfortunately, it’s not that simple. The word “logo” has multiple meanings, and to make the issue more complex, different words are used to describe this thing we call a logo.

Mark

A recognizable symbol used to indicate ownership or origin of goods.

Trademark

A name or symbol used to show that a product is made by a particular company and legally registered.

Signature

A distinctive mark, or combination of visual forms. A graphics standards manual may call for the “signature” to be applied to all brochures. ...

Get Logo Design Workbook now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.