What Is a Logo?

Logo: a distinctive symbol of a company, object, publication, person service, or idea.

This seems like an easy question. A logo is a mark on the bottom of the television screen, the top of a cereal box, or the side of a letterhead. Unfortunately, it’s not that simple. The word “logo” has multiple meanings, and to make the issue more complex, different words are used to describe this thing we call a logo.


A recognizable symbol used to indicate ownership or origin of goods.


A name or symbol used to show that a product is made by a particular company and legally registered.


A distinctive mark, or combination of visual forms. A graphics standards manual may call for the “signature” to be applied to all brochures. ...

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