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Logo Design Workbook
book

Logo Design Workbook

by Sean Adams, Noreen Morioka, Terry Lee Stone
March 2006
Intermediate to advanced
240 pages
6h 5m
English
Rockport Publishers
Content preview from Logo Design Workbook

pieces, parts, and process

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Logo Development

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Typography

Typography is pictures of words. The letterforms work together to convey a message. In the same way that we decipher imagery, we decode typography. The attitude, history, and culture of a company are conveyed with the letterforms of the logo. Choosing the appropriate typeface for a logo is a complex task. The shape of the letters in combination must be considered, as well as the legibility and ...

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Publisher Resources

ISBN: 9781592532346