pieces, parts, and process

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Logo Development

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Typography

Typography is pictures of words. The letterforms work together to convey a message. In the same way that we decipher imagery, we decode typography. The attitude, history, and culture of a company are conveyed with the letterforms of the logo. Choosing the appropriate typeface for a logo is a complex task. The shape of the letters in combination must be considered, as well as the legibility and ...

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