March 2006
Intermediate to advanced
240 pages
6h 5m
English
Content preview from Logo Design Workbook
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System Dynamics
Creating a kit of parts
Identity design must be fluid. When the logo is complete, many more elements need to be created to make the logo truly usable in a variety of applications. An identity system needs to be designed that will be dynamic enough to allow for the ever-changing needs of the client. Therefore it is essential that designers create logos with flexibility in mind.
CONSISTENCY OF CONCEPT
It is important that the identity system functions as a cohesive group of visual and verbal elements that serve to continually identify the client to its target audience(s). Consistency is central to effective branding. This does not ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.