System Dynamics


Creating a kit of parts

Identity design must be fluid. When the logo is complete, many more elements need to be created to make the logo truly usable in a variety of applications. An identity system needs to be designed that will be dynamic enough to allow for the ever-changing needs of the client. Therefore it is essential that designers create logos with flexibility in mind.


It is important that the identity system functions as a cohesive group of visual and verbal elements that serve to continually identify the client to its target audience(s). Consistency is central to effective branding. This does not ...

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