Implementing Logos

Rollout: process and best practices

Now that the logo is created, an identity system is designed, and everything is approved by the client, the next step is rollout. Rollout means actually putting the logo to use in real-world scenarios. In order to prepare for these various applications of the logo, designers create identity standards manuals. This allows the original designer to visualize all the information needed to implement the logo successfully. It requires thinking through every possible use of the logo, and providing specific guidelines for those uses.

A comprehensive yet concise list of directions will save time, forestall bad design, and result in an effective message, even when designers new to the business are ...

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