288 Title: RP: logo Sauuy
#175 Dtp: 120 Page: 34
Job: 10-91288 Title: RP: logo Sauuy
#175 Dtp: 120 Page: 35
034-059 91288.indd 35034-059 91288.indd 35 10/31/06 7:50:04 PM10/31/06 7:50:04 PM
288 Title: RP: logo Sauuy
#175 Dtp: 120 Page: 34
Job: 10-91288 Title: RP: logo Sauuy
#175 Dtp: 120 Page: 35
Text
Conjoined
Names that combine or connect two or more words/memes
to create a new word are deemed to be conjoined. Technically,
conjoined names are invented, but their distinction lies in
the inherent familiarity in the words that make up the name.
Famous examples include TransAmerica and Microsoft.
034-059 91288.indd 35034-059 91288.indd 35 10/31/06 7:50:04 PM10/31/06 7:50:04 PM
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