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Logo Savvy by Dann Ilicic, Perry Chua

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Job: 10-91288 Title: RP: logo Sauuy
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D
ne
th
DE SIG N
H2D2
CR EATI
V
MARKUS
DE SIG N
E
MARKUS
CL IEN T
DBAP G
M
POSIT I O NING WIT H O UT AN A C T U AL PROD U C T
dStore is an e-business solution for trading concerns and
a supplier of branded articles. Their de ning edge is the
modularity of their software solution. dStore offers three
variations of their software: one for bigger companies, one for
small to medium-sized companies, and one that can grow with
the client as its needs evolve. The goal of this project was to
create a unique market position and distinguish the product
from its competitors.
H2D2 began with extensive analysis of the structure and
functionality of the product family. In cooperation with
BOSIO1, an online marketing rm in San Francisco, they
developed the name of the main product and its varying
elements and functions. The name dStore was chosen because
the “d” represents “dynamic,” “difference,” “digital,” and
“distribute,” terms that are used in the general language used
in product sheets, the website, etc, while the store portion of
the name generates a direct connection to e-commerce. dStore
is fundamental simplicity. dStore is up-to-date (compare to
iTunes, etc).
The H2D2 design firm was faced with the challenge of creating a logo for an e-business software
product rather than a tangible one. They chose to represent the dStore software with stylized
gearlike images that represent the modular nature of the e-commerce solution.
dStore
Logo Savvy
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Text
Design agency H2D2 determined that the logo’s design
needed to have a modern look and feel in order to distinguish
the product from its more traditional competitors.
DE SIG N FIR M
H2 D2
CR EATI VE DI R EC TOR
MA RKU S REM SCH EI D
DE SIG NE R
MA RKU S REM SCH EI D
CL IEN T
DB AP GM B H
d
ey
g
ecause
nd
used
n of
dStore
to
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Follow
the cor
visual s
that th
in orde
compe
to emp
H2D2
They s
natura
this pro
produc
was ea
The rm developed a visual strategy based on an analysis of the corporate
designs of dStore’s competitors. H2D2’s goal was to keep the corporate
design simple and make the complex software understandable. The creative
concept was to emphasize the product’s ease of use by incorporating
unnatural colors and childlike rounded shapes.
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