Logo Savvy

Job: 10-91288 Title: RP: logo Sauuy

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Logo Savvy

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Job: 10-91288 Title: RP: logo Sauuy

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A NAM E WITH A V I E W

What do you call a restaurant that sits high above the water,

has a killer view of Vancouver’s Stanley Park, and is sure

to serve up a good time? These restaurateurs had struggled

with a name for some time before coming to the WOW

agency for help. The restaurant’s owners knew they had

secured a stunning location, but they needed a name that

was equally inspiring.

One of the restaurant’s owners told WOW a story that

struck a chord: he was standing on the platform where the

restaurant was to be built and imagined he was on a cruise

ship slowly making its way out to sea as the sun set. Then

he asked WOW to imagine the excitement of the people on

board the ship as the waving, envious onlookers watched

them. “I want people to feel like they’re on that ship,” he said.

“Our location and architecture will do it, but I really want to

capture it in the name.”

WOW’s designers printed out that story and posted it around

the of ce. To begin the creative process of generating naming

ideas, they surrounded themselves with imagery of the

location, architectural renderings, and pictures of cruise ships.

The name Lift actually came to one of the WOW creatives on

his way to the gym—proof that good ideas are everywhere.

Back at the of ce, he asked if anyone had been to the new

restaurant around the corner called Lift. People responded

well to the name, saying it would de nitely have been

appropriate for the project—too bad, it was taken. It was a

sneaky ploy, but it worked.

U

an

Lift

After an extensive study of typefaces, a clean

serif type was chosen for its timelessness.

Working closely with architectural and interior

design renderings, the design team combined

bold colors with the elegance of the typeface.

DE SIG N

WOW BR

CR EATI

V

PERRY C

DE SIG N

E

WILL JOH

CL IEN T

LIFT

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Using the “Bar Grill View” descriptor, WOW set a classic

and sophisticated tone for the restaurant.

DE SIG N FIR M

WOW B RANDING

CR EATI VE DI R EC TOR

PERRY CH UA

DE SIG NE RS

WILL JOH NSON, JEFF SC HRAMM

CL IEN T

LIFT

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WOW

the new

had to

owners

creativ

signage

cutlery

keynot

concep

A concept that ultimately was not chosen incorporated a

whimsical type treatment with the T literally lifted into the air.

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