LogoLounge 3

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Jurors

Emanuela Frigerio

C&G Partner, New York, NY

The Dog House logo,

by DDB Dallas

“My favorite design is the The

Dog House pet grooming logo.

I love its simplicity. It is clear,

memorable, and timeless—all the

attributes a successful logo

should have. Though it unmistak-

ably communicates that this

is a pet grooming service, it also

suggests a business that is caring

and professional. The form is

pleasing, and the one-color black

solution, while basic, is perfect. I

have to admit, it even made me

smile, which is a rare quality for a

logo, indeed.”

Born and educated in the fulcro

of Italian fashion and industrial

design, Emanuela Frigerio has

worked in London, Milan, Tokyo,

and New York. Clients have

included IBM, Knoll, the Museum

of Modern Art, the Library of

Congress, U.S. General Services

Administration, the Rockefeller

Foundation, Harry N. Abrams,

Crane & Co., and the McNay

Art Museum.

A 15-year principal at Chermayeff

& Geismar, Inc., she designed

a 352-page monograph called

designing that covers 45 years of

the firm’s work. She is currently a

principal at C&G Partners together

with Steff Geissbuhler, Keith

Helmetag, and Jonathan Alger.

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Jurors

Connie Birdsall

Lippincott Mercer,

New York, NY

Central Christian Church logo,

by Mindspace

“I chose this logo because it

engaged me and pulled me into

the design on a couple of levels—

initially, the sheer restraint and

striking elegance of the forms, and

then the beautiful discovery of the

characters holding hands when

you take that second look. Such a

wonderfully simple design solution

resonates so strongly on many

levels: The cross symbolizes

Christianity, the people forms rep-

resent the church, and the simple

use of color communicates the

conflict resolution aspect. You

don’t even need the words. Then,

you just can’t get it out of your

mind. It’s sticky and memorable,

more signs of a really effective

logo design. When a designer gets

the execution of the elements just

right from a formal graphic per-

spective and tells a compelling

story, it’s a real accomplishment.”

The professional experience of

Connie Birdsall, who leads the

design practice at Lippincott

Mercer as creative director and

senior partner, encompasses 20

years of creating global corporate

and brand identity programs,

marketing communications sys-

tems, information design, launch

and implementation programs,

and brand management tools.

She has led the creative develop-

ment of branding programs in

Asia, Europe, Latin America, and

the United States for clients such

as Samsung, Citigroup, IBM,

Continental Airlines, and, most

recently, the Bank of New York

and SK Group in Korea. Birdsall

frequently shares her insights and

professional experiences with

student, design, and business

organizations. A member of the

National Board of Directors of the

American Institute of Graphic

Arts (AIGA), Birdsall holds a BFA

from the Kansas City Art Institute

and an MFA from Cranbrook

Academy of Art.

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Jurors

Graham Purnell

Cato Purnell Partners,

Melbourne, Australia

Doglogic logo

by Elephant in the Room

“My choice is Doglogic. It made

me laugh. The designer obviously

understood the core of what had to

be communicated and how to do it

with style, intelligence, and humor.

A great idea, well executed.”

Graham Purnell is partner with

Ken Cato in Cato Purnell Partners.

Under his creative direction, the

firm has acquired new clients in a

range of industries both in Aus-

tralia and overseas. After earning

a master of art degree from the

Royal College of Arts in London

in 1984, Purnell worked as senior

designer at Minale Tattersfield.

He subsequently worked in

Singapore with Batey Advertising

as design director.

Purnell’s work has appeared in

many international design publi-

cations, including D&AD, Graphic,

and Design Downunder. His work

for Energex, Coles Farmland,

Kraft, Nestlé Nescafé, Primelife,

Royal Guidedogs Association,

Suncorp Metway, and many other

clients has earned a number of

awards for Cato Purnell Partners.

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Jurors

Miles Newlyn

London, England

Kathy Taylor/Acupuncture

& Chinese Herbalist logo,

by Kahn Design

“I selected Kathy Taylor/Acupunc-

ture & Chinese Herbalist as my

favorite. I liked it because it drew

me in and made me feel comfort-

able with alternative medicine. It

could be read a number of ways—

I like that—but one that appealed

was that of knowledge passed

from generation to generation.

Hands are notoriously difficult to

use in logo design, whilst offering

great symbolism. This logo used

the element of a hand in a way

that circumvented the inherent

awkwardness, resolving in a

beautifully contained shape. A

delicate but potent touch.”

Miles Newlyn is a renowned

typographer, thinker, and designer.

He has worked for the world’s

top branding agencies to create

identities for some of the world’s

leading businesses. Newlyn

applies his talents to custom type

design as well as logo design and

is known for pushing the bound-

aries of the corporate sector. He

has designed many famous

logos, including marks for Honda

and Unilever, and is also known

for helping clients break out of

twentieth-century communica-

tions strategies and talk today’s

language of hyperindividualism.

Cult designer David Carson

describes him as a “type designer

extraordinaire,” but Newlyn says

he simply “designs for people,

not markets.”

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