LogoLounge 4

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1st Proof Title: Logo Lounge 4 Mini Front Matter

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4

introduction

In school lectures, there was always a teacher that admonished the

students to move down into the front rows of the class. I used to be

convinced this attempt to fi ll in those seats was a vain ploy to make

the presentation appear well-attended. It’s only after making the

shift to the front that you understand falling asleep is no longer an

option, and that your attention level and interest start to pique.

These are the students who made better grades and ultimately

rose to the top of their professions. As I meet the members of

LogoLounge.com and speak to the readers of the LogoLounge

series of books, I realize I’ve met these folks before, down in the

front row. These contributors and individuals are as passionate

and inquisitive as ever, and as long as they are curious, they are

still enrolled.

For a designer, having a grip on the visual landscape of our profes-

sion is what allows us to remain relevant to our clients. By picking

up and reading this book, you have already demonstrated the dif-

ference between you and the less curious. Those who have lost or

never had the thirst to stay aware of trends are doomed to forever

design from the back row.

The 2,000 highly organized logos in this book were selected from

more than 28,000 submissions made since the last selection process

TB

Job No: D0610-13 / 3153

1st Proof Title: Logo Lounge 4 Mini Front Matter

LL4Mini 001-013_.indd 4LL4Mini 001-013_.indd 4 6/4/10 3:40:16 PM6/4/10 3:40:16 PM

Job No: D0610-13 / 3153

1st Proof Title: Logo Lounge 4 Mini Front Matter

LL4Mini 001-013_.indd 5LL4Mini 001-013_.indd 5 6/4/10 3:40:27 PM6/4/10 3:40:27 PM

5

for LogoLounge 3. This is a monumental collection, and it attests

to both the quality of the fi nal content and to the stamina of the

panel of eight amazingly talented judges who were faced with the

daunting task of selecting only the very best.

Members of LogoLounge.com can see all of this work—in fact, you

may view every logo submitted to past, present, or future books by

joining LogoLounge.com. Additionally, members receive unlimited

uploads of their own logos for possible inclusion in future books. As

of this writing, LogoLounge.com has a database of nearly 70,000

logos, contributed by members from over 100 countries around

the world. Each of these logos is searchable by keyword, industry,

designer, date, client, and style.

Although the ability to laser through such a huge pool of exceptional

design to fi nd relevant research is unprecedented, you can also

take a leisurely, random stroll at your own pace. The 2,000 logos

in this book can also be accessed through the book’s companion

website, www.logolounge.com/book4.

All of this inspiration in one book, shared by some of the most

talented and infl uential designers of our era. Move your chair up

to the front row and pick up a well-earned degree in international

identity studies.

TB

Job No: D0610-13 / 3153

1st Proof Title: Logo Lounge 4 Mini Front Matter

LL4Mini 001-013_.indd 5LL4Mini 001-013_.indd 5 6/4/10 3:40:16 PM6/4/10 3:40:16 PM