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Jurors
6
reports, corporate literature,
marketing communications, and
advertising. With more than
twenty years of design experi-
ence, he has created award-
winning work recognized by
organizations including the New
York Art Directors Club, the
Advertising and Design Club of
Canada, The American Institute
of Graphic Arts, Communication
Arts, and The Black Book AR100
Awards Show.
His work is part of the perma-
nent design collection of the
Smithsonian Institution’s
National Museum of Design in
New York.
Campbell is an honors graduate
of the communication and design
program at the Ontario College
of Art and Design, Toronto.
Christopher Campbell
Interbrand, San Francisco, CA
Threesome logo, by Ziga Aljaz
“I chose this logo for its simplicity
and wit. It has a great personality,
communicates with ease, and is
beautifully executed. Well done.”
As executive creative director of
Interbrand, Christopher Campbell
is in charge of leading creative
resources in New York. He is
responsible for developing
creative solutions for clients
such as Microsoft, McDonald’s,
Xerox, eBay, and Victoria’s
Secret. He also plays a key role
in the fi rm’s overall strategic
planning and development.
Campbell’s expertise includes
the development of strategic
branding solutions, including
corporate identity, annual
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7
and award-winning design. Her
work has appeared in both
national and international design
publications since 1986.
Johnson’s designs have been
accepted into the permanent
collections of the Smithsonian,
Cooper-Hewitt and Für Kunst
und Gewerbe Museums.
Haley Johnson Design Com-
pany’s primary focus includes
brand, packaging, and product
development. She has worked
with a variety of clients including
Blue Q, Target Stores, Turner
Classic Movies, Chronicle
Books, and Peace Coffee.
Haley Johnson
Haley Johnson Design
Company, Minneapolis, MN
The Firm Mark logo,
by IMAGEHAUS
“I chose this logo for its ability to
communicate instantly. It makes
me want to jump up from this
seated position I am in right now
and run around the block with a
smile on my face. It is provoca-
tive yet timeless in its execution
while being highly appropriate
for the business it is promoting.”
Haley Johnson is senior
designer and president of Haley
Johnson Design Company. Her
rm was established in 1992.
She has a solid reputation for
consistently producing effective
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8
design fi rm founded by Henry
Beer and Richard Foy in 1973.
After receiving a B.A. in art
history, magna cum laude, from
Colorado College, she attended
graduate school at The University
of Colorado, and later earned her
Masters of Business Administra-
tion from the University of Denver.
Martin served as chair of the
Boulder Chamber of Commerce
Board in 2003 and is past
president of the Association of
Professional Design Firms. She
also serves on the Design Futures
Council, Board of Advisors. In
2001, the Design Futures Council
named her a Senior Fellow of that
organization. She was inducted
into the Boulder County Business
Hall of Fame in 2005.
Martin was presented with the
1999 Fellow Award by the
Society for Environmental
Graphic Design. She currently
serves on the board of the
Colorado Ski Museum and the
President’s Advisory Council for
Colorado College.
Janet A. Martin
Communication Arts Inc.
Boulder, CO
Autism logo, by Dino Design
“I was particularly struck by this
logotype—perhaps because I
have a friend whose son is
autistic. I really liked the idea of
using a classic, beautiful typeface
like Caslon that is highly legible,
and then deconstructing it with a
few deft deletions. The missing
strokes create an impression of
strength and potential, but with
gaps. It is a word that is there,
but not there. I think it is a perfect
metaphor to represent this
condition which affects commu-
nication skills and cognitive
functions in increasing numbers
of children. Early indicators of
autism are diffi culties in verbal
communications, social
interactions, and impaired
language development: This
logotype captures all of this with
a simplicity that is powerful.”
Janet Martin is president of
Communication Arts Inc., the
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