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LogoLounge 5
book

LogoLounge 5

by Bill Gardner, Catharine Fishel
July 2009
Intermediate to advanced content levelIntermediate to advanced
192 pages
7h 56m
English
Rockport Publishers
Content preview from LogoLounge 5
introduction
TB
Provision(RP)-LogoLounge 5
CD209-12/3184 1st proof
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7
While at a recent conference in Moscow, I was drawn into a private
conversation with an amazing brain trust of the world’s top-tier
brand strategists. It was a group dominated by planners and
implementers, but shy on designers. With no clients within ear-
shot, discussion centered on the inability of customers to main-
tain brand focus over the long term. Plans and strategies shift,
brand managers move, ownership ...
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Publisher Resources

ISBN: 9781592535279