
Project
Client
Design Firm
Identity icons for iPhone users
New York Times
Felix Sockwell
20
LogoLounge 5
For all its bells and whistles and oohs and aahs, the iPhone has the same
screen as most other phones—smallish, with limited resolution—only 163
ppi. With that in mind, it’s easy to understand the challenge a designer would
face in designing a set of 30 icons that would somehow communicate the
contents of the New York Times to iPhone users through the tiny screen.
Such GUI projects are more and more common these days: Each presents
special challenges. Designer Felix Sockwell is a master of the reduction
necessary to cull art to its most basic form ...