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LogoLounge 6 by Bill Gardner, Catharine Fishel

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Job:08-20331/20788 Title:RP-Logo Lounge 6
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8
LogoLounge 6
jurors
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has designed many of Australia’s iconic brands, such
as Qantas (he was part of the team who redesigned
the Qantas “flying kangaroo” in 1985 and he designed
the latest version in 2007), Woolworths supermarkets,
P&O Cruises, the MLC “nest egg,” and Taronga Zoo,
to name a few. His company has also designed many
of Australia’s leading packaging brands.
Hans Hulsbosch
Hulsbosch Strategy & Design, Sydney,
Australia
Killed Productions, by Sean Heisler
“The best logos are always the ultra-simple ones
because they will be remembered, and this one surely
will be. I first saw it late last year on the LogoLounge
website, and I remember thinking, the designer could
have used a gun, bullet holes, blood, the usual. But
instead he used typography, and the impact is far
better. Also, it doesn’t apply to any trend; it is timeless.
Simplicity is key, so no wonder it is my favorite.”
Hans Hulsbosch was born in the Netherlands. He stud-
ied and worked in Amsterdam during the 1970s, before
moving to Sydney, Australia, in 1979. He worked as the
creative director of the top advertising agency until 1985
and opened his own strategy and design company. He
a local ad agency while attending Minnesota State
University–Moorhead, studying under Professor Phil
Mousseau. Minneapolis design pioneer John Reger
asked Sherwin to joined Design Center after college,
where he rose to vice president at age twenty-seven. In
2001, he started Schwartzrock Graphic Arts and now
collaborates closely with 3,2,1, a brand-strengthening
firm that informs the visual solutions his company
provides for a wide range of clients.
Sherwin Schwartzrock
Schwartzrock Graphic Arts, Minnetonka,
Minnesota
Ponzu Sushi House, by Keo Pierron
“As a designer who is also an artist, I’m always attracted
to beautifully rendered marks that are more artistic than
practical . . . of which there are lots in this book. How-
ever, when I take off the artist hat and think strategically
as a graphic designer, for me the perfect logo is one that
(1) states the name of the company, (2) conveys what
they sell, (3) captures the spirit of the company, and (4)
does all of these visual things quickly and efficiently. The
logo for Ponzu meets all of these requirements. Sure, it
doesn’t have as much artistic pizzazz as other marks in
this book, but I guarantee you, this logo will work hard
and efficiently for its owner.”
At the age of thirteen, Sherwin Schwartzrock began
drawing a weekly comic strip for a dozen Minnesota
newspapers and freelanced as an illustrator through-
out high school. After graduating, he found work at
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Job:08-20331/20788 Title:RP-Logo Lounge 6
#175 Dtp:204 Page:8
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