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Job:08-20331/20788/21373 Title:RP-Logo Lounge 6
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Begucci
Identity Start-up
Paradox Box, Ufa, Russia
Paradox Box was recently faced with a design assignment that
many design firms around the world have tackled in the past
decade: to create a new coffee shop brand. As the coffee/tea/
chai trend continues to develop worldwide, the ability to stand
out becomes more and more challenging. These drinks are con-
sidered by many to be a commodity item, so the personality of
the brand itself becomes increasingly important.
The Begucci brand will be a take-out store located in Russian
shopping ...
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