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LogoLounge 6 by Bill Gardner, Catharine Fishel

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(Text)
Alhurra
Identity Design
C&G Partners, New York, New York
“Freedom of informa-
tion” might not be a
phrase many people
would associate with
Arabic media. But
that concept is at the
core of an identity
C&G Partners created
for Alhurra (Arabic for
“The Free One”), a commercial-free Arabic language satellite tele-
vision network in the Middle East devoted to news and information.
It is a network financed by the United States, intended to respect-
fully provide a young pan-Arabic audience with unbiased news and
information without appearing to be overly Arabic.
“It was a special challenge to work in a completely foreign
language, including letterforms and typography. It was very impor-
tant to understand and comprehend a different sensibility and
culture where water and fluidity is very important,” explains Steff
Geissbuhler of C&G Partners.
A multicolored bird in flight, built from three flowing ribbons,
clearly communicated freedom, creativity, and multinationalism.
The bird flies upward, toward freedom and light. The yellow, red,
and purple ribbons speak of celebration, like flags or banners.
Geissbuhler decided to keep the supporting typography from the
network’s original identity, which provided a connection for loyal
viewers to the new identity.
The bird is dynamic as a static logo, but it comes alive in anima-
tion. The three ribbons separate from each other, swirling and
flying, each on its own forward-moving course. They interact with
typography, photos, and film footage, sometimes reassembling
into the bird logo and sometimes emphasizing visuals such as
frames or underlines. They can also be combined as graphical
elements into complex patterning.
Arab viewers know that this is a U.S. network, just like CNN and
CNBC, or the English BBC. “All are broadcasting in that space
as well and have Arabic language programming. The main aim
was to look different from Al Jazeera, Al Arabia, Abu Dhabi, and
others—more colorful, animated, and young—and yes, somewhat
American,” Geissbuhler notes.
For network news, the bird is shown in red only, which conveys
a greater sense of seriousness and urgency. For the network’s
Today show applications, the bird is delineated with just two lines
or ribbons on a field of gold, The idea was to give this program a
separate but related identity and color scheme.
Creative director: Steff Geissbuhler, partner, C&G Partners
Animators and production company: The String Theory
The three ribbons in Alhurra’s new
logo, created by C&G Partners,
are easily animated, patterned, and
otherwise rearranged in many
identity applications.
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D
= Design Firm
C
= Client
D
Iconologic
C
US Virgin Islands
D
Schwartzrock Graphic Arts
C
BlackRock Graphics
D
Schwartzrock Graphic Arts
C
Delphax Technologies
D
Asgard
C
Asgard
D
Asgard
C
St. Petersburg Open
D
KarbonBlack Creative
C
African Hunter
D
01d
C
Sushcof
D
01d
C
Suchcof
D
R&R Partners
C
Greg McFarlane
D
KW43 BRANDDESIGN
C
RTI Sports GmbH
D
01d
C
2Orange.ru
D
Schwartzrock Graphic Arts
C
Wiese Creative
D
Spring Interactive
C
Digitalmind Ltd.
D
seekvisum graphics
C
fitlist.ru
D
A.D. Creative Group
C
Billings OB-GYN Associates
D
Muhina Design
C
clinic Zdorov’ya
D
LogoDesignGuru.com
C
M.Waqas Iqbal
D
cultiva
C
Obstetrics and Gynecology of London
LOGO SEARCH
Keywords
Type:
Symbol Typographic
Combo
All
People
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D
= Design Firm
C
= Client
D
Glitschka Studios
C
nPulse Networks
D
Paradox Box
C
DJ Alex
D
Glitschka Studios
C
Joystick Warriors
D
Device
C
Device
D
Oxide Design Co.
C
Society for Geek Advancement
D
Glitschka Studios
C
Street Level Adventures
D
Whaley Design, Ltd
C
Feist Animal Hospital
D
Glitschka Studios
C
KZ Creative
D
Schwartzrock Graphic Arts
C
Eason and Associates
D
Yatta Yatta Yatta
C
Impact Zone Photography
D
Flight Deck Creative
C
Mark Voss
D
DUSTIN PARKER ARTS
C
Young Chefs
D
Freshwater Design
C
Babz Wilkins
D
Whaley Design, Ltd
C
Feist Animal Hospital
D
XY ARTS
C
Quan
D
Schwartzrock Graphic Arts
C
Wiese Creative
D
Kommunikat
C
Jakub Rutkowski
D
Kuznetsov Evgeniy | KUZNETS
C
Dance academy
D
Noesis
C
Ol Malo Trust
D
Hibblen Design
C
Salvador’s Deli
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