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Job:08-20331/20788/21373 Title:RP-Logo Lounge 6
10-C59061 (204) #175 Dtp:223 Page:127
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Art Gallery of Alberta
Identity Design
Vision Creative, Edmonton, Alberta, Canada
In late 2009, after months of developing a brand strategy for the
gallery, Vision Creative designed a new identity for the Art Gal-
lery of Alberta. The gallery’s old building, located in the center of
Edmonton’s Arts District, was demolished, and an extraordinary
new building went up in its footprint. The new structure signaled
the ideal moment to reintroduce the gallery and a new experience
to the populace.
“Many people have lived here
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