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LogoLounge 6 by Bill Gardner, Catharine Fishel

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Job:08-20331/20788/21373 Title:RP-Logo Lounge 6
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(Text)
Neolab
Identity Redesign
IlovarStritar, Ljubljana, Slovenia
An open-minded client is a designer’s dream. Such was the case
for Neolab, a recent client for IlovarStritar, a design office in
Ljubljana, Slovenia. Because it consistently seeks new approaches
in its IT work, client Neolab wanted a completely revolutionary
identity as well.
Neolab is an IT company that specializes in building and con-
necting business information systems, web applications, and
websites. Because the client creates and connects new web envi-
ronments, IlovarStritar principal Robert Ilovar, co-owner of the
studio together with Jernej Stritar, says it made sense to create
an identity that imitated an open, developing system.
Like many companies, Neolab had many attributes that it wanted
to stress—innovation, accessibility, confidence, creativity, and
flexibility, to name a few. Instead of portraying these concepts
abstractly, Ilovar decided to represent them literally through a
system that possessed the same qualities.
“There are currently about twelve motifs that are used on all visual
communications for the company. Each motif is based on a spe-
cific meaning, such as the image of a pigeon combined with a
cheetah to indicate postal service and speed. A combined kan-
garoo and pelican are used on vehicles, as both animals can carry
things,” he explains.
On the letterhead and invoice there are different dogs, both pre-
senting trust, confidence, and loyalty. On the letterhead, there is
a dog combined with a parrot, which stands for communication.
On the invoice, there is a dog combined with an owl—intelligence
and accuracy.
The main two animals, which are used on the covers of their
publications, are a fluffy, white penguin-sheep and a black, furry
peacock-mammal. They are both round, with short legs. They
seem charming and friendly, and are certainly innovative.
Instead of just melding the animals, though, Ilovar also added
another transformation: Each new animal dissolves into pixels
from right to left, which relates to the client’s online operations.
Every new, unique creature can be used as a variable logo next
to the Neolab wordmark.
The designer carried the idea onto the company’s business cards
as well. “On the cards, we blended three animals: one that shows
how the employee is perceived by coworkers, one that shows how
the employee perceives himself, and one that is actually related
to him, say, through his zodiac sign,” Ilovar says. The results are
as strange as they are memorable.
When the employees saw their pictures, they were enthusiastic.
They have adopted their animals and some of them even use their
personal animal for their Facebook profile picture.
“Because the client was open-minded and they try to develop new
approaches in their field of work, we went beyond the clichés of
a visual identity for an IT company,” says Ilovar.
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D
= Design Firm
C
= Client
D
Michael Spitz
C
Michael Spitz
D
Genaro Solis
C
stay dog hotel (unused)
D
Michael Spitz
C
Buzzdog Group
D
5Seven
C
Duboce Park
D
SGNL Studio
C
Jeremy Garder
D
The Netmen Corp
C
Wi - Fido
D
pricedyment
C
7th Engine
D
Chad Mjos
C
Greater Tulsa Veterinary Services
D
Sean Heisler
C
Blue Dog Properties
D
PUSH Branding and Design
C
BirdDog Jobs
D
Design Army
C
Lucky Dog Films
D
FORM
C
FIDO (Fully Integrated Desktop Objects)
D
Jackrabbit Design
C
Tail Chaser Photography
D
Rachel Castor
C
The Dog Hair: Pet Grooming
D
Hibblen Design
C
Toedogg Threads
D
Imadesign, Corp.
C
Brandkey
D
Tomasz Politanski Design
C
Dog Spot
D
Riggs Partners
C
Palmetto Animal Assisted Life Services
LOGO SEARCH
Keywords
Type:
Symbol Typographic
Combo
All
Animals
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Job:08-20331/20788/21373 Title:RP-Logo Lounge 6
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