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LogoLounge 6 by Bill Gardner, Catharine Fishel

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Job:08-20331/20788/21373 Title:RP-Logo Lounge 6
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Austin City Homes
Identity Design
Decoder Ring, Austin, Texas
Home builder Dan Fawcett didn’t have just any dream. He left a
major housing company in Austin, Texas, to start his own building
company, Austin City Homes. He wanted to create upscale, meticu-
lously crafted, Eichler-inspired houses, and his attention to detail
was evident. The first home he built impressed designer Ben Barry.
“The walls are double-thick, and there are floor-to-ceiling windows,
custom-built cabinets, two outdoor showers, an outdoor fireplace,
five bedrooms, plus a full guest house,” explains Barry, one of the
designers who helped create the new companys logo. Even the
underside of the windowsills got attention. “There is a little cut
below each sill so that the water would drip off there, not run down
the side of the house.”
Every detail had to count to be in keeping with Eichler’s modern
aesthetic—elegant and spare, yet functional. The same would
need to hold true for the design of the new company’s logo. At the
time, Barry was working as a designer at Decoder Ring (Austin).
He and fellow designer Paul Fucik considered what the client
asked for in his new identity—something with the same mid-
century, modern aesthetic as the architecture, and something
that had the same long design legs—something that would remain
fresh despite its historical cache.
“This is definitely the kind of design that I love. It’s simple and
stylish,” says Barry, who is now a designer at Facebook. “I like
design that does more with less. Paul and I drew in pencil for a
while, then onscreen, starting with monograms and letters. Mostly
our ideas were purely geometric. When we started drawing the
shapes of houses with angular roofs, it started to make sense to
turn that into the shape of the letter A.”
For the final design, he pulled the black, orange, and green color
palette from the house itself, which in turn was borrowed from an
original Eichler home.
“We showed it to the client, and he was sold. He loved how it
worked,” the designer says.
The design team was able to fit the client’s brochure, a postcard,
and four different business cards on a single, three-color press
sheet, so the job was very economical to produce.
“The logo was just one of those where you knew that this was it
as soon as we saw it,” he adds.
The new Austin City Homes logo
The progression of trial designs created by Ben Barry and Paul Fucik that led them to the final
Austin City Homes logo
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1
2
3
4
5
A B C D
1C 1D
2A 2B 2C 2D
3A 3B 3C 3D
4A 4B 4C 4D
5A 5B 5C 5D
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The progression of trial designs created by Ben Barry and Paul Fucik that led them to the final
Austin City Homes logo
D
= Design Firm
C
= Client
D
hatchmarks
C
pianolove.org
D
McGuire Design
C
Love Bites
D
O!
C
Himneskt
D
julian peck
C
Julian Peck
D
RED The Agency
C
goodEvil Skateboarding
D
Gobranding.eu
C
The City of Katowice
D
Almosh82
C
almosh82
D
Shark!
C
Gateways School
D
artproba creative solutions asia
C
Handmade With Love
D
Marketsplash by HP
C
Organic Earth Aid
D
T&E Polydorou Design Ltd
C
Kalia Tsangari
D
Cheltsov
C
Brosko
D
Felixsockwell.com
C
time
D
Jolt
C
Lutheran Community Care
D
EIGHTDAY STUDIO
C
Antioch Community Church Norman
D
Fixation Marketing
C
Lutheran World Relief
D
Glitschka Studios
C
Tapestry Church
D
LogoDesignGuru.com
C
Christ Clothing
LOGO SEARCH
Keywords
Type:
Symbol Typographic
Combo
All
Symbols
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