O'Reilly logo

LogoLounge by Catharine Fishel, Bill Gardner

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Sean Adams
AdamsMorioka, Inc., Los Angeles, CA
Mexican Doorbell logo, by Art Chantry
“How can you resist a logo with a dead dog? I loved
this because it was unexpected, smart, and perfectly
executed. The hand-drawn quality gave it a vitality
and immediacy that a hard-line, smooth mark would
have missed.”
Noreen Morioka
AdamsMorioka, Los Angeles
Dracula logo, by Chase Design Group
“I’m always a sucker for logos that evoke an emotional
response in a concise and poignant way. I tend to like
the humorous more than the serious, but this logo is
one that provokes an immediate response and narra-
tive. I wish that more entertainment work could be as
wonderfully refined and memorable.”
In 1993, Sean Adams and Noreen Morioka founded
AdamsMorioka with the idea of applying clarity, purity,
and resonance to content, form, and business. The duo
has been named to the ID40 list, I.D. Magazines annual
list of the forty most influential international designers.
Both have lectured around the world, been nominated
for the National Design Award, and are Fellows of the
International Design Competition at Aspen. They also
frequently serve as jurors for leading competitions.
Adams is past president of the Los Angeles chapter of
the American Institute of Graphic Arts (AIGA-LA) and
has served on AIGAs National Board. He teaches
design theory and typography at the California Institute
of the Arts.
Morioka is the current president of AIGA-LA.
8
Mary Lewis
Lewis Moberly, London, England
National Association for Child Development and Edu-
cation logo, by Pat Taylor Inc.
“I chose the symbol for the association because it said
a great deal in a very edited way. Two heads linked by
an arm, or two eyes and a smile, is an intriguing image
that creates a powerful, emotive communication.”
Mary Lewis, creative director of Lewis Moberly, has
won numerous design awards, including the indus-
try’s highly prestigious British Design and Art Direc-
tion Award for Outstanding Design and the Design
Business Association International Design Ef
fective-
ness Awards Grand Prix. She has chaired the BBC
Graphic Design Awards, is a past president of British
Design and Art Dir
ection, and is a member of the
Royal Mail Stamps Advisory Committee. In 2001,
Lewis received the British Design and Art Direction
President’s Award for Outstanding Achievement.
She speaks to groups around the world and has par-
ticipated in such prestigious gatherings as Leaders in
Design, a series of creative workshops initiated by
Prime Minister Tony Blair. Lewis also coauthored the
book Understanding Brands.
9
Rex Peteet
Sibley Peteet Design, Dallas, TX
Elisabeth Andersen logo, by Jon Flaming Design
“The mark has an unstudied spontaneity about it. It is
very gestural, so it doesn’t stand still—ideal for
women’s fashion. I am uncertain of the inspiration, but
it reminds me of the famous photograph of Marilyn
Monroe standing on the subway grate, dress billowing.
All of the information you need is there with a few very
ingenious shapes. The attitude and arms are implied
with negative space and body gesture. So, with no
unnecessary elements, the designer captures the free-
spirited loveliness and elegance of this woman and
leaves just enough to the viewer’s own imagination.”
After studying design at the University of North Texas,
Rex Peteet worked with several prestigious firms,
including The Richards Group and Pirtle Design.
Twenty years ago, he and partner Don Sibley founded
their own company, Sibley/Peteet Design, in Dallas. In
1994, Peteet founded the firm’s second office in Austin,
where he now lives and works.
He has won numerous regional and national design
awards, and his work is frequently published in inter-
national design periodicals and annuals; it is also rep-
resented in the permanent collection of the Library of
Congress. Peteet serves on the advisory boards of
AIGA-Austin and the Creative Circus Design School in
Atlanta. He also judges, lectures, and teaches semi-
nars for universities and design organizations across
the country.
Woody Pirtle
New York, NY
TiVo logo, by the Cronan Group
“I love the honesty and approachability of the TiVo
logo. In an arena of planets, globes, rings, shooting
stars, swooshes, and every other cosmic gewgaw
being used to identify some gadget or service in our
new digital world, TiV
o is a breath of fresh air.”
After running his own successful design practice in
Dallas for ten years, Woody Pirtle joined Pentagram in
New York in 1988. He is well known for his economi-
cal logotypes and witty posters, and his identity and
publication design work perennially put him at the top
of lists of awards and most-wanted speakers. His work
is exhibited worldwide and is in the permanent collec-
tions of many museums, including the Museum of
Modern Art, the Cooper-Hewitt Museum, and the
Zurich Poster Museum.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required