LogoLounge

Sean Adams

AdamsMorioka, Inc., Los Angeles, CA

Mexican Doorbell logo, by Art Chantry

“How can you resist a logo with a dead dog? I loved

this because it was unexpected, smart, and perfectly

executed. The hand-drawn quality gave it a vitality

and immediacy that a hard-line, smooth mark would

have missed.”

Noreen Morioka

AdamsMorioka, Los Angeles

Dracula logo, by Chase Design Group

“I’m always a sucker for logos that evoke an emotional

response in a concise and poignant way. I tend to like

the humorous more than the serious, but this logo is

one that provokes an immediate response and narra-

tive. I wish that more entertainment work could be as

wonderfully refined and memorable.”

In 1993, Sean Adams and Noreen Morioka founded

AdamsMorioka with the idea of applying clarity, purity,

and resonance to content, form, and business. The duo

has been named to the ID40 list, I.D. Magazine’s annual

list of the forty most influential international designers.

Both have lectured around the world, been nominated

for the National Design Award, and are Fellows of the

International Design Competition at Aspen. They also

frequently serve as jurors for leading competitions.

Adams is past president of the Los Angeles chapter of

the American Institute of Graphic Arts (AIGA-LA) and

has served on AIGA’s National Board. He teaches

design theory and typography at the California Institute

of the Arts.

Morioka is the current president of AIGA-LA.

8

Mary Lewis

Lewis Moberly, London, England

National Association for Child Development and Edu-

cation logo, by Pat Taylor Inc.

“I chose the symbol for the association because it said

a great deal in a very edited way. Two heads linked by

an arm, or two eyes and a smile, is an intriguing image

that creates a powerful, emotive communication.”

Mary Lewis, creative director of Lewis Moberly, has

won numerous design awards, including the indus-

try’s highly prestigious British Design and Art Direc-

tion Award for Outstanding Design and the Design

Business Association International Design Ef

fective-

ness Awards Grand Prix. She has chaired the BBC

Graphic Design Awards, is a past president of British

Design and Art Dir

ection, and is a member of the

Royal Mail Stamps Advisory Committee. In 2001,

Lewis received the British Design and Art Direction

President’s Award for Outstanding Achievement.

She speaks to groups around the world and has par-

ticipated in such prestigious gatherings as Leaders in

Design, a series of creative workshops initiated by

Prime Minister Tony Blair. Lewis also coauthored the

book Understanding Brands.

9

Rex Peteet

Sibley Peteet Design, Dallas, TX

Elisabeth Andersen logo, by Jon Flaming Design

“The mark has an unstudied spontaneity about it. It is

very gestural, so it doesn’t stand still—ideal for

women’s fashion. I am uncertain of the inspiration, but

it reminds me of the famous photograph of Marilyn

Monroe standing on the subway grate, dress billowing.

All of the information you need is there with a few very

ingenious shapes. The attitude and arms are implied

with negative space and body gesture. So, with no

unnecessary elements, the designer captures the free-

spirited loveliness and elegance of this woman and

leaves just enough to the viewer’s own imagination.”

After studying design at the University of North Texas,

Rex Peteet worked with several prestigious firms,

including The Richards Group and Pirtle Design.

Twenty years ago, he and partner Don Sibley founded

their own company, Sibley/Peteet Design, in Dallas. In

1994, Peteet founded the firm’s second office in Austin,

where he now lives and works.

He has won numerous regional and national design

awards, and his work is frequently published in inter-

national design periodicals and annuals; it is also rep-

resented in the permanent collection of the Library of

Congress. Peteet serves on the advisory boards of

AIGA-Austin and the Creative Circus Design School in

Atlanta. He also judges, lectures, and teaches semi-

nars for universities and design organizations across

the country.

Woody Pirtle

New York, NY

TiVo logo, by the Cronan Group

“I love the honesty and approachability of the TiVo

logo. In an arena of planets, globes, rings, shooting

stars, swooshes, and every other cosmic gewgaw

being used to identify some gadget or service in our

new digital world, TiV

o is a breath of fresh air.”

After running his own successful design practice in

Dallas for ten years, Woody Pirtle joined Pentagram in

New York in 1988. He is well known for his economi-

cal logotypes and witty posters, and his identity and

publication design work perennially put him at the top

of lists of awards and most-wanted speakers. His work

is exhibited worldwide and is in the permanent collec-

tions of many museums, including the Museum of

Modern Art, the Cooper-Hewitt Museum, and the

Zurich Poster Museum.