AdamsMorioka, Inc., Los Angeles, CA
Mexican Doorbell logo, by Art Chantry
“How can you resist a logo with a dead dog? I loved
this because it was unexpected, smart, and perfectly
executed. The hand-drawn quality gave it a vitality
and immediacy that a hard-line, smooth mark would
AdamsMorioka, Los Angeles
Dracula logo, by Chase Design Group
“I’m always a sucker for logos that evoke an emotional
response in a concise and poignant way. I tend to like
the humorous more than the serious, but this logo is
one that provokes an immediate response and narra-
tive. I wish that more entertainment work could be as
wonderfully reﬁned and memorable.”
In 1993, Sean Adams and Noreen Morioka founded
AdamsMorioka with the idea of applying clarity, purity,
and resonance to content, form, and business. The duo
has been named to the ID40 list, I.D. Magazine’s annual
list of the forty most inﬂuential international designers.
Both have lectured around the world, been nominated
for the National Design Award, and are Fellows of the
International Design Competition at Aspen. They also
frequently serve as jurors for leading competitions.
Adams is past president of the Los Angeles chapter of
the American Institute of Graphic Arts (AIGA-LA) and
has served on AIGA’s National Board. He teaches
design theory and typography at the California Institute
of the Arts.
Morioka is the current president of AIGA-LA.
Lewis Moberly, London, England
National Association for Child Development and Edu-
cation logo, by Pat Taylor Inc.
“I chose the symbol for the association because it said
a great deal in a very edited way. Two heads linked by
an arm, or two eyes and a smile, is an intriguing image
that creates a powerful, emotive communication.”
Mary Lewis, creative director of Lewis Moberly, has
won numerous design awards, including the indus-
try’s highly prestigious British Design and Art Direc-
tion Award for Outstanding Design and the Design
Business Association International Design Ef
ness Awards Grand Prix. She has chaired the BBC
Graphic Design Awards, is a past president of British
Design and Art Dir
ection, and is a member of the
Royal Mail Stamps Advisory Committee. In 2001,
Lewis received the British Design and Art Direction
President’s Award for Outstanding Achievement.
She speaks to groups around the world and has par-
ticipated in such prestigious gatherings as Leaders in
Design, a series of creative workshops initiated by
Prime Minister Tony Blair. Lewis also coauthored the
book Understanding Brands.