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Television was introduced to Australia in 1956, just in time to
cover the Melbourne Olympics. There were three channels at the
time: 2, 7, and 9. After years of competition and many identity
changes, Channel 9 emerged as the ratings winner just prior to
the Sydney-hosted Olympic Games in 2000, and runner-up
Channel 7 de-cided it was time for an identity makeover for the
Games and the new millennium.
The station called in Cato Purnell Partners for help. When the
design firm began working with the client, Channel 7 was using
a red numeral 7 with a circle around it as the main element in its
identity. Trouble was, this was an unremarkable mark ...