October 2023
Intermediate to advanced
208 pages
3h 48m
English
Content preview from Logos that Last
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Chapter 6
Brand Evolution
You do not need to start from scratch with each logo you design. In fact, it is usually strategically advisable to evolve the current logo. The more times someone sees a logo, the more it sticks in their memory. We call that brand equity. Brand equity can take years of viewing and millions of dollars to become potent. When you start from scratch, you erase all of the visual brand equity. Even ugly logos can become memorable over time.
If you are dealing with a poorly designed logo like the example on the right, there is usually something worth keeping. In this example, I kept the world shape, the colors, and the use of lines to create motion. It feels like an evolution versus a revolution.
If you are dealing with a ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.