To add? Or to take away? For the artistic, quirky, fragrant or flamboyant by nature, a flourish (or several) of line or letterform can speak volumes. For others, less is more: cropping, reduction or abstraction commonly conveys a feeling for shape, space and form, or can equally suggest emergence or decay.

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1. Anida

Property agency, Spain Designed by Summa (Tilman Solé, Sandra Dios), 2004 When BBVA Inmobiliaria entered the top ten of Spanish estate agents, its parent group, BBVA, rebranded it Anida, meaning ‘to nest’. The extended ‘n’ makes ...

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