To add? Or to take away? For the artistic, quirky, fragrant or flamboyant by nature, a flourish (or several) of line or letterform can speak volumes. For others, less is more: cropping, reduction or abstraction commonly conveys a feeling for shape, space and form, or can equally suggest emergence or decay.

image

image

 

1. Anida

Property agency, Spain Designed by Summa (Tilman Solé, Sandra Dios), 2004 When BBVA Inmobiliaria entered the top ten of Spanish estate agents, its parent group, BBVA, rebranded it Anida, meaning ‘to nest’. The extended ‘n’ makes ...

Get Logotype now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.