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Rotating, reflecting, slanting and stacking words and portions of words can generate interesting dynamics, rhythms and hierarchies with plain or long names. Groups of letters are used as building blocks, orientated to suggest disruption, harmony, ascent, descent, space and structure.

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1. Appleton & Domingos

Architectural practice, Portugal Designed by Atelier Pedro Falcão, 2009

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2. Rethink

Charity, UK Designed by Spencer du Bois (John Spencer), ...

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