Sometimes a logotype needs its own space: a frame or area in which to make its presence felt. The variables here are shape, proportion and the position of words and characters within the space. Geometric shapes allude loosely to badges and labels, but carriers and frames can take any form, from abstract to allegorical to literal.

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1. Artform Records

Record label, UK Designed by Malone Design (David Malone), 2010

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2. Autočechák

Used car dealership, ...

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