Look at More: A Proven Approach to Innovation, Growth, and Change

INTRODUCTION

Hi. The book you're holding in your hands is not your ordinary volume on innovation. It's not another book on brainstorming or Six Sigma, and it's not about methodology or models or theory. Don't get me wronghy—I have nothing against most of those things. In fact, I've used a lot of them in my professional life. But for the most part, these approaches have taken the humanity out of innovation and made it dry and mechanical or—even worse—complex and confusing. Companies of every size and in every sector have been focusing so hard and so long on innovation that in some cases, the whole process has ground to a halt. They simply can't ...