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CHAPTER 1

Mood

Mood is the attitudes, feelings, and emotions that create the context for innovation and creativity.

Mood is one of those you-know-it-when-you-see-it kinds of things. You've probably had the experience of walking into a café, taking a quick look around, and walking right back out. Just didn't feel right. Or you drop off your child at day care, and there's something about all those kids running around that makes you want to sit on the floor and start playing with Legos. That's mood in action. You may not be able to articulate exactly what it is, but you definitely know how it makes you feel. What's a lot less intuitive, though, ...

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