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Lords of Strategy
book

Lords of Strategy

by Walter Kiechel
March 2010
Intermediate to advanced
368 pages
9h 21m
English
Harvard Business Review Press
Content preview from Lords of Strategy

15.

Three Versions ofStrategy as People

AS THE U.S. ECONOMY of the 1990s bubbled its way toward the twenty-first century, the appeal of strategy as process began to give way to the greater urgencies of fiercening capitalism. Corporate attention paid to the three Cs intensified. “Reengineering kind of overwhelmed time-based competition,” laments Mark Blaxill, until recently a partner at BCG. Even after the vogue for that particular construct collapsed, the pressure for continual, relentless cost cutting went on unabated.

As if finally listening to voices like those of Tom Peters, companies began paying greater heed to customers, or at least heed in new, more analytic forms befitting the march of Greater Taylorism. In 1996, Bain’s Fred Reichheld ...

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Publisher Resources

ISBN: 9781422157312