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INFLUENCE AT YOUR FINGERTIPS

YOU’VE ARRANGED meetings with two financial advisors in order to choose one to invest your hard-earned savings. At the first office building, the shrubs lining the entrance need trimming and there are fingerprints on the revolving doors.

At the security desk, a guard pushes the guest book toward you. You know the drill: You sign in, volunteer your ID, wait as the call is made upstairs, and then the guard points you toward the elevators.

Upstairs, the receptionist is handling a busy switchboard. In between calls, you quickly state your name and business. She gestures you to a chair, where you choose a magazine from the collection on the coffee table.

You wait ten minutes and are just about to ask the receptionist ...

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