Chapter 1ASK What Keeps You?
They never asked.
—A.J.
Why do we ask great questions in exit interviews but neglect asking early enough to make a difference? Instead, we brainstorm. Human resource specialists and senior-level leaders ponder the question. Special task forces and consultants conduct research. They benchmark other organizations in related industries, all in a quest for the answer. Eventually, they create the strategy, the master plan. What are they trying to do? Engage and hold on to key talent—the employees, knowledge workers, associates, and technical or functional specialists who do the work and keep your company successful.
All that effort, time, and money may be well spent. But we have noticed that the obvious is often overlooked. ...
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