Chapter 2. Fear Fails

As a leader, I'm far from perfect. There have been plenty of times in my career when I have allowed my lack of self-awareness and my hard-charging energy to bring down the people around me. And every time that has happened, it is because of fear: fear of myself, fear of imperfection, fear of failing.

And what I've learned time and time again is that fear doesn't work. In the long term, letting fear motivate your actions—how you treat others, how you conduct business, how you live your life—leads to failure.

The second law of love leadership—fear fails—can be explained best in terms of where fear comes from and where it leads.

Fear is a lazy bastard. It comes from the most primitive part of what evolutionary psychologists call ...

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