Chapter 5
Weaving Your Webcast
IN THIS CHAPTER
Launching your radio station online
Putting the right technology in place
Helping listeners find your station
Developing player apps and skills
We live in such an exciting time in which broadcasting isn’t limited to the radio! Audiences aren’t limited to their immediate community, and your Low Power FM radio station isn’t limited to the FM dial. Stations now have the ability to stream their audio over the Internet and reach listeners anywhere in the well-webbed world.
Online broadcasting, audio streaming, webcasting, web streaming, or just plain old streaming are terms that are used interchangeably for this type of broadcast. Every day, listeners tune in to the ART FM web stream from distant parts of the world. It’s amazing to think about where they are, what they are seeing, and what is happening around them as they listen. If connecting with international audiences and bringing them homegrown programming from your part of the world sounds like an inspiring project, this chapter helps you make it happen!
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