CHAPTER 10Forward in All Directions!
Where We’ve Been
Congratulations if you’ve made it this far—it’s been quite a ride!
We started with a look at the current state of loyalty and how it’s not actually working to generate any of the kind of loyalty that businesses really want.
We examined the macro trends that are forcing businesses to redefine how they engage with their customers, employees, and partners.
We learned about human motivation and identified ...
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