The following listing contains all the sources mentioned in the book and the endnotes, as well as additional sources. Interested readers are encouraged to explore all these sources, as well as the resources available from the three authors available at sites such as ResearchGate,, Kudos, Wikipedia, and LinkedIn. Readers wishing to follow up further should search at such sites, using the names of the three authors. Interested readers and researchers should also seek the help of professional bibliographic experts at their libraries to seek additional sources and information.

Abbruzzese, Jason (2015), “What Is Xiaomi? Getting to Know the Chinese Company That Is Taking on Apple”, Mashable, January 18, Available at: ...

Get M-Powering Marketing in a Mobile World now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.