October 2021
Intermediate to advanced
472 pages
11h 32m
English
This chapter covers
In this chapter, we are going to use machine learning to predict churn.
Churn is when customers stop using the services of a company. Thus, churn prediction is about identifying customers who are likely to cancel their contracts soon. If the company can do that, it can offer discounts on these services in an effort to keep the users.
Naturally, we can use machine learning for that: we can use past data about customers who churned and, based on that, create a model for identifying present customers who ...
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