Chapter 3. Should you call a customer because they are at risk of churning?
This chapter covers
- Identifying customers who are about to churn
- How to handle imbalanced data in your analysis
- How the XGBoost algorithm works
- Additional practice in using S3 and SageMaker
Carlos takes it personally when a customer stops ordering from his company. He’s the Head of Operations for a commercial bakery that sells high-quality bread and other baked goods to restaurants and hotels. Most of his customers have used his bakery for a long time, but he still regularly loses customers to his competitors. To help retain customers, Carlos calls those who have stopped using his bakery. He hears a similar story from each of these customers: they like his bread, ...