January 2020
Intermediate to advanced
280 pages
9h 22m
English
Content preview from Machine Learning for BusinessBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 3. Should you call a customer because they are at risk of churning?
This chapter covers
- Identifying customers who are about to churn
- How to handle imbalanced data in your analysis
- How the XGBoost algorithm works
- Additional practice in using S3 and SageMaker
Carlos takes it personally when a customer stops ordering from his company. He’s the Head of Operations for a commercial bakery that sells high-quality bread and other baked goods to restaurants and hotels. Most of his customers have used his bakery for a long time, but he still regularly loses customers to his competitors. To help retain customers, Carlos calls those who have stopped using his bakery. He hears a similar story from each of these customers: they like his bread, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.